Great to see the news this Fairtrade Fornight that from November this year Cadbury’s Dairy Milk will display the Fairtrade Mark: The Fairtrade Foundation, CadburyTV, Stop the Traffik and The Guardian… This really is a big achievement. When the bars hit the shops the value of Fairtrade chocolate sales in Britain will go from £45m to £225m in one giant leap!… A big consumer-driven success, which hopefully will put more even pressure on the rest of the chocolate industry to follow suit.
Filed under: Africa, Campaigning, Lifestyle
Thanks so much for blogging our brilliant news. Just so you know, we’re blogging all our adventures in Fairtrade at cadburydairymilk.typepad.com.
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Matt,
Great news. I wish that there was advocacy like this in the US to make Hersheys go fair trade but alas the US is so far behind the times in issues like this.